the reel story

Founded in a one-bedroom Seattle apartment by two friends in 1994, ReelWorld Productions turned the radio industry on its ear by creating a groundbreaking jingle package for WPGC-FM in Washington D.C.For the first time, production techniques and musicality were paired with the playlist of a station, creating a seamless transition between its branding and core artists. From that day forward radio jingles were no longer something that stopped the music cold while a barbershop qurtet belted out schmaltzy call letters. Instead, they stood toe-to-toe with the hits of the day, keeping the on-air flow intact and listeners glued to their speakers.In the years that followed, ReelWorld continued to develop new radio jingles and radio imaging services, further redefining the idea of radio branding.2011 saw the opening of ReelWorld’s European headquarters in London, which relocated to MediaCityUK in 2013, further expanding our global reach.Today, ReelWorld proudly employs a worldwide team of seasoned producers, composers and writers and boasts three unique and innovative product divisions - radio jingles, radio production and radio prep.With dozens of products airing on thousands of stations across six continents, ReelWorld is the company stations trust to help them #makegreatradio.


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